Victoria’s Secret
I designed a storytelling email for Victoria's Secret's lace collection, combining product photography with lace textures, jewel inspired graphics, with bold typography to highlight the intricate details of the lingerie. I created a visually engaging layout that transitions between editorial imagery and product focused modules, finishing with a custom promotional design that ties back to the overall creative direction.
The email is showcased across traditional and foldable phone mockups to highlight how the design translates to different mobile screen formats. The folding phone presentation emphasizes the continuous flow of the layout, allowing the imagery, graphics, and storytelling to unfold as the viewer scrolls through the email.
