What started as an April Fools’ social post quickly evolved into a larger experiential concept for ImmuneSchein. The idea reimagined the brand’s Classic Ginger Elixir in an unexpected IV-style bag. A playful visual built around the idea of getting your “ginger fix.”

The joke then became a real-world drink concept, with the IV bag serving as an interactive way to dispense the elixir into both cocktails and non-alcoholic drinks. Designed for pop-ups, events, and social moments, the concept turns the product into an experience. Bringing ImmuneSchein’s bold personality into something people can sip, share, and photograph.

Schein

A medical IV bag labeled 'Immuneshein Ginger Elixir' and 'Classic Ginger Ginger Elixir, 33 servings, 1 liter' with orange content and various certifications and instructions.
Side-by-side comparison of two packages of ImmuneSchein Ginger Elixir labeled Classic Ginger, each containing 33.8 fl. oz. of ginger elixir, with the left package hanging on a stand in a bar setting and the right package against a plain white background.
A woman with tattoos on her arms and shoulder, wearing large hoop earrings and a black top, is drinking ginger elixir from an IV bag labeled 'ImmuneSchein Ginger Elixir' labeled 'Classic Ginger' and containing orange liquid, in a bar or cafe setting.