Schein

Five colorful cans of Schulz energy drinks in a row, with flavors including blueberry lemonade, pomegranate ginger, ginger, black berry, and cotton candy.

Explored three visual directions for a ginger-powered energy drink extension of ImmuneSchein.

Shortening ImmuneSchein to SCHEIN creates a more consumer-facing identity for the energy drink category. The simplified name feels bold, memorable, and easy to recognize at a glance.

Four cans of chac, each with a different flavor, with corresponding fruits behind them: cotton candy, pomegranate, ginger, and black cherry, with colorful cotton candy, pomegranate, ginger root, lemon slices, cherries, and blackberries beside each can.
Four cans of SOSHEIN energy drinks with different flavors: Cotton Candy, Pomegranate, Lemon, and Black Cherry, each featuring colorful fruit or sweet illustrations.

Each concept reimagines the brand for the energy category through bold typography, flavor-driven color, illustration, and packaging systems designed to feel fresh, modern, and shelf-ready.

The concepts range from minimal gradients to graphic patterning and playful illustrated flavors, exploring how SCHEIN could develop its own energetic identity while still connecting back to the original brand.