Schein

The concept captures the real, unfiltered reactions that come with taking a shot of ImmuneSchein Ginger Elixir. Tight, ASMR-inspired close-ups focus on every expression capturing the initial hit of bold ginger to that surprisingly satisfying finish.

By featuring a diverse cast with reactions ranging from puckered and intense to genuinely pleased, the imagery turns the strong taste into part of the experience. The result is a playful campaign that celebrates the product’s bold personality and makes you almost feel the ginger through the screen.

A man with a beard and closed eyes holding a yellow bottle labeled 'Classic Ginger' close to his lips, appearing to drink from it.
A woman with clear skin and gold earrings is holding a small glass jar of ginger elixir labeled 'Classic Ginger' near her lips, with her eyes closed and a relaxed expression.
A man with dark hair and tan skin is drinking from a glass labeled 'Classic Ginger' ginger lemonade, with his eyes closed.
A woman with long hair, a nose ring, and gold earrings is drinking a yellow beverage labeled 'Classic Ginger' from a small glass bottle with a honeycomb and ginger root design.
Close-up of a woman with curly hair and earrings drinking ginger shot from a small glass labeled 'Classic Ginger' with a lemon illustration.
A man with closed eyes and facial hair drinks ginger elixir from a small glass with a yellow label reading "Ginger Elixir" and "Classic Ginger".