Schein on the go

Yellow vintage van with wooden panel on side, large black letters spelling 'SCHEIN', outdoor setting with string lights, trees, and tables, blackboard sign with white text, bucket of daisy flowers.
Yellow and white vintage van converted into a mobile beverage stand selling ginger energy drinks and cocktails at an outdoor event, with menu boards, drinks, plants, and string lights.
Two cans of SCHEIN ginger energy drinks and two cups with crushed ice on a wooden table, with a black chalkboard menu listing ginger cocktail options, and a potted plant along with a basket of lemons and limes in the background.

A mobile brand experience designed to bring ImmuneSchein into the community. The concept transforms a vintage 1967 Volkswagen Bus into a Schein drink truck that could travel throughout Woodstock, New York, serving refreshing drinks made with concept of the Schein Ginger Energy.

The yellow-and-white bus takes inspiration from ImmuneSchein’s color palette while the vintage vehicle connects to the character of Woodstock. The serving window turns the bus into a functional pop-up bar, featuring Schein Energy cans alongside freshly mixed, ice-cold drinks.

The concept extends Schein beyond the shelf and into an experiential brand moment—giving customers a way to discover the product, try it in different drinks, and interact with the brand in a memorable summer setting.