Revlon

Screenshot of Ulta Beauty website displaying a Revlon PhotoReady Loose Finishing Powder, shade translucent, priced at $13.99, with color options and free shipping offer.
Revlon Photoready Mattifying Loose Finishing Powder container with black and white packaging and transparent window showing light-colored powder.
Revlon Photoready Loose Finishing Powder container with beige powder inside.

Developed a product concept for Revlon PhotoReady Matte Finishing Powder, exploring two logo and packaging directions. I extended the concept into a full digital product experience, creating PDP imagery, shade swatches, and an Ulta Beauty product page mockup to show how the product could come
to life in an e-commerce environment.

Online product page for Revlon PhotoReady Loose Finishing Powder in translucent shade on Ulta Beauty website, showing the powder container, shade options, and purchase details.

I then used AI to visualize the concepts beyond the initial packaging. I generated shade swatches and campaign imagery to show how the product could come to life through studio photography and digital marketing.

Four arms of different skin tones holding Revlon loose setting powders, with swatches of various foundation shades labeled from light to dark beside each arm.
Open container of Revlon PhotoReady Mattifying Loose Finishing Powder with loose powder spilled on beige surface, arranged in lines.
Collection of loose setting powders in small clear containers with a black Revlon Photoready box on a white background.
Three open containers of Revlon Photoready Mattifying Loose Finishing Powder in varying shades, with loose powder spilled around them on a beige surface with water reflection.
Collection of 15 black and tan loose powder makeup containers arranged in a grid pattern, with a black lid labeled 'Revlon Photoready Mattifying Loose Finishing Powder' at the top center.
Open container of Revlon Photoready Mattifying Loose Finishing Powder on a beige background, with spilled powder around the container.