A computer screen displays a fashion website featuring watermelons: a woman wearing a striped green and white dress with a watermelon-shaped purse, and a close-up of the purse and accessories resembling watermelons.

Kate Spade

Online shopping website displayed on a tablet and smartphone showing fashion accessories and bags with a discount offer.

Kate Spade Outlet’s summer campaign, I edited and optimized video assets across site, email, and social, adapting each piece to platform specific formats while maintaining a cohesive campaign look and feel.

Three smartphones displaying Kate Spade advertisement for up to 75% off, featuring starfish and seashells background, on a digital screen.
Two foldable smartphones, one open displaying a website with summer-themed images and text, and the other closed, alongside two compact gadgets on a white surface.
Three smartphones displaying social media advertisements for a summer sale offering up to 75% off on Kate Spade products, featuring beach-themed backgrounds and promotional texts.

Translated the summer campaign into playful, responsive site experiences designed to feel distinctly Kate Spade across every screen.

Screenshot of a Kate Spade online store featuring watermelon-themed handbags and accessories, with models wearing summer outfits, and promotional banners for Mother's Day gifts and free shipping.

Designed paid social assets featuring product focused creative and video, bringing the seasonal campaign to life across social platforms.