Computer monitor displaying a website with a photo of a car's interior showing a lime green handbag hanging from the rearview mirror, with a blurred scenic background outside the car.

Kate Spade

Multiple electronic devices displaying a fashion e-commerce website with images of women modeling clothing and accessories, including a keychain and shoe

For Kate Spade’s Road Trip campaign, I supported the digital rollout across site, email, and social, adapting campaign video content for each platform. I edited and compressed video assets to meet channel specific requirements while maintaining visual quality, and helped build emails that carried the campaign story across
the digital experience.

Four foldable smartphones arranged on a white surface, displaying various screens with images and text, some in a partially unfolded state, showcasing their flexible design.
Three smartphones displaying promotional ads for Kate Spade outlets. The left phone shows a $49 sale on handbags, featuring a floral wallet, with text about a medium zip wristlet. The middle phone has an offer for handbags under $100. The right phone highlights a product named Kayla, a pebble leather style, with a quote about elevating everyday style.

Designed campaign emails that translated the Kate Spade Road Trip story into engaging, mobile first digital experiences.

Four smartphones display Kate Spade outlet advertisements on Instagram and other social media platforms, featuring handbags and accessories on a black and white background.
Screenshot of a Kate Spade online store featuring handbags, jewelry, shoes, and accessories with models and product images.

Adapting Kate Spade’s seasonal creative into bold, engaging content designed for the feed.