Calvin Klein

I designed and produced social media stories and coordinated email campaigns for Calvin Klein North America's Denim Is the Moment, ensuring a cohesive visual experience across both platforms. I worked on adapting campaign photography, typography, and motion graphics to create engaging content tailored to each channel.

For the women’s email, I designed a product focused layout highlighting key denim styles, fits, and collection details. For the men's email, I developed a layout centered around Calvin Klein's 5-Star Denim, emphasizing performance, functionality, and fit through product imagery and campaign messaging.

I also helped introduce animated GIFs into the email hero modules for Calvin Klein North America, adapting campaign video footage into motion assets to test customer engagement and email performance. The test received positive customer feedback, demonstrating the potential of incorporating motion into future email campaigns.

By aligning the social stories with the email creative, I helped maintain a consistent campaign identity while adapting the design, messaging, and visual storytelling for each audience and platforms.