Calvin Klein New Arrivals
New Arrivals V.2
I expanded the original New Arrivals email design with an updated layout and a third version tailored for retail. Incorporating animated GIFs, lifestyle photography, and product imagery, the designs created a more dynamic way to showcase new collections while maintaining a cohesive look across e-commerce and retail.
New Arrivals V.1
I designed the monthly email layout for Calvin Klein’s New Arrivals, launching on the first Friday of every month. This template was created to showcase new products and campaign photography while maintaining a consistent visual structure. Combining lifestyle imagery with product photography, the layout highlights key arrivals for both men and women, keeping each monthly release fresh while staying true to the brand’s minimal aesthetic.
New Arrivals V.3
For the third iteration of New Arrivals, the e-commerce emails returned to the original V1 layout, with copy featured in the final module. Meanwhile, retail and outlet emails were redesigned to establish their own visual identity.
I introduced a new layout and custom boxed CTAs for retail, creating a distinct look from e-commerce. This approach allowed both channels to maintain their own design styles while staying cohesive within the Calvin Klein brand.